When I was in Pre-K, I made every kid in my class cut their hair. It was pretty simple really. The teacher left the room for a second. I went up to the front of the class. Grabbed a pair of scissors and said, “Hey everybody! Look!” Snip. Snip. 

I cut the air in front of my hair, but all the other kids thought it was sooooooo cooool. So each and every kid, one by one, grabbed the scissors and snip. Snip. Snip! Until the teacher came in to find a whole class of
4-year-olds with lopsided haircuts. Except me.
And that’s what advertising is.