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Aggressive words are where it starts; They support, encourage, and minimize violent actions. A slight change in phrasing can alter an entire mindset.
If we can change words now, we might be able to change actions later.

Microsite

 

Social

Digital
MISOGYNAZI
A simple "I want to spank you" is turned into a "I want to thank you", reminding the writer that respect for the reader begins with what you say.

 
 

Snapchat sponsored ad on Cosmopolitan's Snapchat Discover story and Cosmopolitan mobile site

 
 

Bar Coasters

Heat Activated Urinals

 

Copywriter: Jody Bufkin